Marketing is exactly like gardening. You plant a seed and nothing happens straight away. You’ve got to be patient and not give up, but continue to water and feed the mound of soil.
A Mintel report (2000) stated that one in three consumers think customer magazines are the ‘nicest’ way a company can inform them of products or services – and we’d have to agree!
Plain has a bad rep.
It sounds dull. Without spark. Invisible.
But it isn’t.
Plain English is exactly what you need if you want to be quickly understood. It shouldn’t be gobbledygook. But neither should it sound insipid (or flat).
Are you spending too much budget and resources creating content for all your different channels and purposes? It’s time to rethink your content strategy.
From a business perspective, it might sound like madness to encourage customers to stop buying. Yet, in a world where we increasingly favour brands committed to sustainability, promoting less can go a long way.
Don’t spend ages going to the trouble of commissioning a beautiful publication, without taking the time to understand your audience and what interests them, or having a good distribution strategy.
The best business-customer relationships evolve around trust. Welcome to the world of evangelist marketing.
Slow has bad rep. Slow service, slow results, slow [insert word here].
But the concept of slow marketing and slow business is actually very good.
In our fast-paced world, we need to sometimes take a pause.
Reflect. Simplify. Make it easy for ourselves. Focus on the essentials.
Welcome to slow marketing.
We believe that marketing should feel really easy and not stressful. So our focus is always on simplicity. Not lots of acronyms to confuse you, or long-winded methods, or numerous complicated tech systems to overcome. Less is more.
