Cultures & Wisdom
We Generally Want the Same Things: Storytelling That Connects
We generally want the same things. How storytelling that connects holds the specific and the universal together to carry a single life across any divide.
Creative collective · Highlands
Don't just follow the herd.
Copywriting, publishing and communications strategy for purpose-led brands. One point of contact, a global network behind it, and no agency babble.
Free 20-minute chat · reply within one working day · fixed prices

Jorg and Olif
Moray Estates
Tornagrain Community Association
Tornagrain Tiffin Club
MotherTree
Aadhigamya Pathways
Jorg and Olif
Moray Estates
Tornagrain Community Association
Tornagrain Tiffin Club
MotherTree
Aadhigamya Pathwaysbrew on, boots off
Slow marketing, proper craft, and words with weight, made in the Highlands for brands with something worth saying.
Background video is paused.
Silent background footage: an aerial view drifting low across Highland moorland, heather and bracken in muted browns, mist lifting off a still loch, with no on-screen text or speech.
Who we are
Think of us as an uncomplicated extension of your team. Want us to act as your marketing lead for ongoing projects, or fill a temporary staffing gap? No problem. We are skilful at making even small budgets go a long way.
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Why work with us
we're all a little mad here
Embracing slow
While always data-driven, we are intentional with delivery, for a more meaningful connection with the people you want to reach. Fewer, better things, sent at the right moment.
Go slow with us
Erin Johnson
Marketing Director, Travelopia Tailormade
“It's an absolute pleasure working with Madhatter Creative Co. They have been pivotal in the re-launch of our Customer Magazines. Jen Marsden is thorough, action-orientated, a brilliant project manager but most of all, full of ideas that work. Madhatter Creative Co. would be an asset to any business!”

Eileen Smith
Global Brand Equity Manager, Weleda AG
“Working with Madhatter Creative Co. is always a great pleasure! They are highly skilled and brilliant at what they do! They support us across various projects with advertising, web and product copywriting, and editing. Jen Marsden is very knowledgeable, professional, can tackle any challenge and always finds great solutions! Plus, she is simply lovely to work with.”

Parik Laxminarayan
CEO and Co-Founder, Enchanting Travels
“Madhatter Creative Co. provides fabulous creative content writing, innovative idea generation for marketing, project management, and guest relations. They are vibrant, dedicated, trustworthy, creative, and offer attention to detail with high professional and ethical standards. A true asset to any organisation.”

Kit Smith
SEO and Content Manager
“An ongoing project had been lacking in leadership and struggling with deadlines. Madhatter Creative Co. came in and helped to rectify that, implementing processes, and ensuring standards. They wrote, edited, project managed, and helped with the tone of voice and style guides, and were greatly skilled in all aspects. Their people management was fantastic, and a key part of their success.”

Philippa Marshall-Cross
Former Sustainable Business Director, Unilever
“Dedicated to sustainability and really understands the issues.”

Dan Sherrard-Smith
Founder and CEO, MotherTree
“Madhatter Creative Co. supported MotherTree with fresh content that we used across our various marketing channels. My single point of contact, Jen Marsden, was always professional, well-organised, and quick to respond, and well-versed in sustainability issues.”
From the blog
Cultures & Wisdom
We generally want the same things. How storytelling that connects holds the specific and the universal together to carry a single life across any divide.
Highlands Life
If your work is words, who looks after the mind behind them? Jen Marsden on wellbeing for writers, protecting attention, and treating your mind as a fine tool.
Values & Leadership
Your best ideas arrive in the gaps, not the busy hours. Learn why deliberate boredom and protected thinking time make any leader sharper and far calmer.
How it works
no smoke and mirrors
Tell us what you are building. We listen, ask awkward questions, and say honestly whether we are the right fit.
Within a few days you get a written scope, timings and a fixed price. No hourly guessing games, no surprise extras.
One point of contact, a global network behind it. Most projects run two to six weeks, retainers start from a month.
Ready when you are
Tell us a wee bit about what you are building. We come back within one working day with next steps and a free twenty-minute chat.

What it is like working with us

“It's an absolute pleasure working with Madhatter Creative Co. They have been pivotal in the re-launch of our Customer Magazines. Jen Marsden is thorou…”
Erin Johnson, Marketing Director, Travelopia Tailormade

“Working with Madhatter Creative Co. is always a great pleasure! They are highly skilled and brilliant at what they do! They support us across various…”
Eileen Smith, Global Brand Equity Manager, Weleda AG
Free 20-minute chat · reply within one working day