The annual magazine had a brilliant ROI and was used as part of an integrated content strategy that helped increase lead generation - particularly among repeat and referral guests - from 18% to 40% in just two years. Madhatter Creative Co. provides fabulous creative content writing, innovative idea generation for marketing, project management, and guest relations. They are vibrant, dedicated, trustworthy, creative, and offer attention to detail with high professional and ethical standards. A true asset to any organisation.

The report was well-received by the industry and its stakeholders. It was presented and discussed at the Textile Exchange Round Tables In Action 2017 in Washington D.C, inspiring more brands and partners to take action. Since then, the template we created has been used to publish follow-up reports by the in-house marketing team.

The Open Garden was translated from English into 24 languages and launched across 44 countries in 2020. Madhatter Creative Co. continues to support Weleda with all English copywriting including scripting for TVCs, and packaging copy. Working with Madhatter Creative Co. is always a great pleasure! They are highly skilled and brilliant at what they do! They support us across various projects with advertising, web and product copywriting, and editing. Jen Marsden is very knowledgeable, professional, can tackle any challenge and always finds great solutions! Plus, she is simply lovely to work with.

These magazines continually build brand awareness among existing and new customers and support lead generation during key sales periods. They’ve been well received by guests and have since been distributed to a wider audience, including at UK major airports and for in-person events and trade shows. Magazine content is also repurposed for other marketing channels. We’ve since taken on other strategic content projects with Travelopia, including brand guidelines and annual brochures. It’s an absolute pleasure working with Madhatter Creative Co. They have been pivotal in the re-launch of our Customer Magazines. Jen Marsden is thorough, action-orientated, a brilliant project manager but most of all, full of ideas that work. Madhatter Creative Co. would be an asset to any business!

It was the first big piece of content we'd done as a team, and earned around 2,000 downloads. It also had an ongoing impact on our marketing throughout the year: we built a webinar around it that had our highest number of registrations and attendees by far, and it helped to inform content and be a reference point throughout the year. It was the first of many - we're gearing up for our next installment and we're always building on what we learned before.