Our work is crafted from only the purest Highlands inspiration!
You'll go nuts for us
Proud to be a Tornagrain business
We’re located in a growing sustainably-minded village. You’ll find folks tending to their allotment veggies, roaming the old protected Caledonian woods, and drinking cups of tea together.
Our location means we can support the rural economy while providing you with high-quality services at affordable prices. We are adept at working remotely, but equally happy to meet you in person too!
It’s almost like living in wonderland.
our team
Meet a few of our folks
Our creative clan is made up of a tried and trusted network of freelance specialists. We’ve done all the hard work, so you don’t have to!
Jen Marsden
Jen has almost two decades of experience as a sustainable marketing and communications consultant. Not only a published author, editor and writer, she’s a highly informed commentator on sustainable lifestyle issues.
When not in wonderland…
You’ll find Jen swimming, down on her allotment and enjoying the great outdoors, or curled up in a chair reading, playing cards, and baking (and eating) jam tarts!
James Palmer
James is our design guru. He cut his teeth via London agencies, honing his skills in design and all things aesthetic. If you want your company to look good on or offline, then James is ready to help.
When not in wonderland…
You'll find James walking his four legged buddy Wilf, watching his son scoring tries for his local rugby club, or getting to grips with his power tools. He just loves DIY!
Rosheena Sheehan
Rosheena is our social wizard and your go-to for content inspiration. She believes that communication is key to tackling the climate crisis, and what better way to reach the masses than social media?
When not in wonderland…
You’ll find Rosheena browsing bookstores, dining out, or playing with her film camera. And when she's not snuggled up with her cat, she's probably getting lost in a new book.
Kat Wolfe
Kat is our resident illustrator. She's been drawing since she won her first library colouring competition aged two! These days, her style is whimsical with a digital, contemporary edge. She's continually intrigued and inspired by her surroundings.
When not in wonderland…
You’ll find Kat trying to keep her young family alive. When she has precious free time, she loves to read, go walking or cycling, or merely watch the world go by.
Matthias Kremer
Matti is our resident photographer. With over ten years of experience in the field, Matthias captures weddings, family, theatre, and commercial photography. He also works closely with the local community to provide his services and expertise.
When not in wonderland…
You’ll find Matti climbing a mountain, running, or out on his bicycle with his partner. If you venture to the local theatre you’ll even find him on stage in any number of am-dram productions!
Nina Purton
Nina is our go-to copywriter. With a knack for creativity and a keen eye for detail, Nina covers the A-Z of sustainability. Whether it’s exploring indigenous culture, mycelium or ‘algaelicious’ solutions, she has you covered.
When not in wonderland…
You'll find Nina contributing to her community, supporting vegetable gardens and cultural projects, or playing the tambourine and practising 'capoeira,' a Brazilian martial art.
Jen Marsden
Chief Madhatter
Jen has almost two decades of experience as a sustainable marketing and communications consultant. Not only a published author, editor and writer, she’s a highly informed commentator on sustainable lifestyle issues.
When not in wonderland…
You’ll find Jen swimming, down on her allotment and enjoying the great outdoors, or curled up in a chair reading, playing cards, and baking (and eating) jam tarts!
Jen Marsden
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James Palmer
Design
James is our design guru. He cut his teeth via London agencies, honing his skills in design and all things aesthetic. If you want your company to look good on or offline, then James is ready to help.
When not in wonderland…
You'll find James walking his four legged buddy Wilf, watching his son scoring tries for his local rugby club, or getting to grips with his power tools. He just loves DIY!
James Palmer
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Rosheena Sheehan
Social
Rosheena is our social wizard and your go-to for content inspiration. She believes that communication is key to tackling the climate crisis, and what better way to reach the masses than social media?
When not in wonderland…
You’ll find Rosheena browsing bookstores, dining out, or playing with her film camera. And when she's not snuggled up with her cat, she's probably getting lost in a new book.
Rosheena Sheehan
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Kat Wolfe
Illustration
Kat is our resident illustrator. She's been drawing since she won her first library colouring competition aged two! These days, her style is whimsical with a digital, contemporary edge. She's continually intrigued and inspired by her surroundings.
When not in wonderland…
You’ll find Kat trying to keep her young family alive. When she has precious free time, she loves to read, go walking or cycling, or merely watch the world go by.
Kat Wolfe
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Matthias Kremer
Photography
Matti is our resident photographer. With over ten years of experience in the field, Matthias captures weddings, family, theatre, and commercial photography. He also works closely with the local community to provide his services and expertise.
When not in wonderland…
You’ll find Matti climbing a mountain, running, or out on his bicycle with his partner. If you venture to the local theatre you’ll even find him on stage in any number of am-dram productions!
Matthias Kremer
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Nina Purton
Content
Nina is our go-to copywriter. With a knack for creativity and a keen eye for detail, Nina covers the A-Z of sustainability. Whether it’s exploring indigenous culture, mycelium or ‘algaelicious’ solutions, she has you covered.
When not in wonderland…
You'll find Nina contributing to her community, supporting vegetable gardens and cultural projects, or playing the tambourine and practising 'capoeira,' a Brazilian martial art.
Nina Purton
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our story
When people come together, magic happens and anything is possible.
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Embracing slow
Frequently Asked Questions
We want to make it as easy for you to work with us as possible. Browse through or search our FAQs below, and let's seal the deal together.

Who is the Madhatter?

Inspired by the imaginative wonderland dreamed up by Lewis Carroll in the 19th century, Madhatter Creative Co. isn’t just one person - we’re a group of creative individuals. We’ve done all the legwork in finding tried, tested, and trusted individuals who are specialist experts in their field, so you don’t have to slog around.

Where are you based?

Madhatter Creative Co. is based in the community-focused village of Tornagrain in the Scottish Highlands. We work alongside a global team - from Brazil to India - who bring cultural understanding and multilingual support to appropriately and effectively communicate your brand.

Do you work with clients from outside the UK?

Absolutely. We boast years of experience remotely working with clients all over the world, and across various time zones.

How does the single point of contact work?

We realise that it’s so much easier for our clients to have one person to rely on than a whole team of people to navigate. We guarantee that it’s always one individual you communicate with at Madhatter Creative Co., who acts as your personal project manager and bridges the communications with all the other creatives required to fulfil your needs.

Are you a 9 to 5 business?

Sorry Dolly Parton, we’re not. We appreciate that not all of our clients are in an office from 9 to 5, and so our work hours are always based around our clients. We are dedicated to meeting deadlines while still ensuring we provide fair and flexible working hours for all our creatives. We are happy to discuss our availability with you.

For your print marketing services, can you manage the entire print production and distribution for us?

Absolutely, we have great relationships with some top sustainable printing companies in the UK who also help us to execute the distribution - whether that’s to individual households or to several bulk addresses. We are also able to offer more personalised, targeted options through on-demand printing.

We want to improve our customer relations. Can you help us with that?

Definitely! The first step in good communications is ensuring you understand your customers. Our years of experience ensure we can help you improve repeat and referral sales through better relationship management and smart customer segregation.

Isn’t sustainable communications just greenwash?

When done properly, absolutely not. We will help you identify the right sustainability practices, policies, and engagement for your business, including the social, environmental and economic factors. We make it fun; we won’t once bore you with talk of recycling, promise. It's time to cut out the eco clichés once and for all!

Should our communications be digital or print? Isn’t print really expensive and bad for the planet?

We intimately know the pros and cons of both digital and print publications. Once we’ve had a chat to better understand your goals and target audience, we can advise you accordingly.
In a world of digital, print can be a cost-effective and powerful way to get your message across, and we will recommend environmental printing solutions and distribution methods.

Do you offer a Press Release writing service?

Absolutely. If you’re seeking a number of press releases each month, we can deliver.

Do you manage social media?

Yes, we do. We currently manage several client social accounts, including both company pages and personal profiles on LinkedIN, and this is where our strength lies.

Do you offer a ghostwriting service?

Yes, we sure do. In fact we already do this for a few top C-Level executives.

Do you provide Public Relations (PR) support?

Strictly speaking, we don’t provide a full PR service, however we will support you with writing press releases and pointing you in the right direction should you wish to liaise with the media yourself or if you are looking for a larger sustainable PR agency.
We also work in partnership with a few specialist PR agencies, who are tailored to specific industries such as travel or finance.
While we do have great links with the media, we believe that traditional PR is just one of many ways to drive sales and brand loyalty - and we have other ideas up our sleeves.

Do you provide film and video production services?

Yes, we can support you with on-site filming and post-production through our network. We’d also like to shout out our very good friends over at Eyebolls, an Edinburgh-based award-winning production studio with a passion for storytelling through animation.

Content isn’t just words - do you offer graphic design, illustration, and photography?

Yes, we like to make words sing - and our very talented freelance team is on hand to make that happen.

Do you offer web design and development services?

We have a great offshore team who we work with for any of your web design and development needs, and we will manage the project for you from start to finish.

How do you price your services?

We have a sliding scale based on the type of services you require, such as content or consultancy services, and charge on an hourly or day rate based on the project. We’re experienced in costing up projects based on time and resources.
If you’d like to get a rough idea, you can ask for our standard rate card.
Our proposal to you always includes an estimated cost in advance, without any hidden fees or extras, and we use a time tracker in order to accurately invoice for projects based on hourly or day rates.
We believe in transparency, and so we always aim to provide you with a breakdown of our fees.

How does payment work?

For ongoing projects across several months, we invoice on a monthly basis or at key milestones, as agreed in advance.
We always spell out our services with an agreement, so it’s clear what is and isn’t included to everyone.

We have next to no budget but know that we need some marketing and communications support. What should we do?

Talk to us! Even an hour or two of our time can make all the difference to your business.
One of the things that we do well is provide you with templates and tools that your in-house team can use and adapt. We also believe in the sharing economy and are open to bartering exchanges.

We’re a small charitable organisation, and we haven’t secured funding yet but need a proposal. Can you help us?"

Absolutely! We understand the chicken and egg situation too. Even if you haven’t yet secured your funding, we can offer you a proposal and rough plan to help your funding efforts.
We particularly love working with charitable organisations, social enterprises and community associations, so do reach out.

How do you guarantee availability and deadlines?

Because we’re a network of creatives, we can usually meet requirements. We are always upfront about whether we have availability to support you with your project, and will propose timeframes and deadlines based on our capacity.
Once a project is confirmed then we will provide you with an estimated delivery and/or agreed key milestone roadmap.

How do you measure impact?

For online campaigns we use analytical tools to track and share success, when requested in advance.
We can also initiate qualitative and quantitative surveys to fetch valuable feedback about all offline marketing and communications.
At every milestone of each project we’ll ask you a simple question: Are you happy?
We are passionate about great service, committed to continual learning, and always keen to know how we can improve.

Can you help us with a very hush hush project?

Of course. We are very discreet and always happy to sign Non-Disclosure Agreements in advance of initial discussions.

Do you have liability insurance?

Yes! We have public liability insurance cover for up to £1 million, and professional indemnity cover up to £2 million.

Can you work directly with the existing software we have?

Absolutely, we are familiar with a wide range of softwares and quick to adapt to new ones.
We can manage your content for you whether your Content Management System (CMS) is hosted on WordPress, off-the-peg solutions such as WIX, or your own developed platform.
To communicate and share resources, we’re used to working with Google Workspace, Teams, Zoom, and Slack. Plus we’re a dab hand at social media marketing tools for managing all your link building and social media.
When it comes to relationship management, we know our CRM systems, from Hubspot, Freshbooks and Zoho, to Pipeline Deals and Pipedrive.

How do you ensure content is optimised for search engines like Google?

SEO is an artform and something we do well for our clients. We always stay on top of search engine changes and the latest best practice.
However we write for humans, not for algorithms - and believe this is a more resilient approach to content.
At times, in order to maximise success, we may recommend making improvements to your Content Management System (CMS), so that we can do the best job for you.

We need content in several languages. Do you offer translation services?

We sure do. We have an ever-expanding number of bilingual individuals in our network, who can support you with creative copy in many languages.
As of today, we can offer fabulous content and copywriting in English, German, Spanish, and Hindi.

Who owns the copyright to any content created by Madhatter?

All Intellectual Property Rights (IPR), including content and concepts, are transferred to you once shared. Where possible, we ask to be credited.

WHAT OUR CLIENTS SAY
Distills complex concepts down to become relatable and accessible for everyone.
Clare Saxon Ghauri | Former Commonwealth Secretariat
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