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Why Your Brand Needs a Customer Magazine
Wordsmithery
Why Your Brand Needs a Customer Magazine
Ever wondered why so many top brands have customer magazines? The print medium has been around for centuries, ever since the invention of the first printing
Why Slow Marketing is a More Client-Friendly Sales Method
Slow Life
Why Slow Marketing is a More Client-Friendly Sales Method
Marketing is exactly like gardening. You plant a seed and nothing happens straight away. You’ve got to be patient and not give up, but continue to water and feed the mound of soil.
Why Print Marketing is More Important Than Ever Before
Wordsmithery
Why Print Marketing is More Important Than Ever Before
A Mintel report (2000) stated that one in three consumers think customer magazines are the 'nicest' way a company can inform them of products or services - and we'd have to agree!
Why (& How) You Should Always Write in Plain English
Wordsmithery
Why (& How) You Should Always Write in Plain English
Plain has a bad rep. It sounds dull. Without spark. Invisible. But it isn’t. Plain English is exactly what you need if you want to be quickly understood. It shouldn’t be gobbledygook. But neither should it sound insipid (or flat).
What is an Integrated Content Strategy?
Wordsmithery
What is an Integrated Content Strategy?
Are you spending too much budget and resources creating content for all your different channels and purposes? It’s time to rethink your content strategy.
How To Promote Anti-Consumption In Your Marketing Campaign
Big Ideas
How To Promote Anti-Consumption In Your Marketing Campaign
From a business perspective, it might sound like madness to encourage customers to stop buying. Yet, in a world where we increasingly favour brands committed to sustainability, promoting less can go a long way.
How to Maximise ROI in Your Print Marketing Campaign
Wordsmithery
How to Maximise ROI in Your Print Marketing Campaign
Don’t spend ages going to the trouble of commissioning a beautiful publication, without taking the time to understand your audience and what interests them, or having a good distribution strategy.
How Customers Can Be Your Most Important Marketing Asset
Wordsmithery
How Customers Can Be Your Most Important Marketing Asset
The best business-customer relationships evolve around trust. Welcome to the world of evangelist marketing.
Follow These Top Tips For Testing Your Content Creation
Wordsmithery
Follow These Top Tips For Testing Your Content Creation
When it comes to any content creation, there will be bumps in the road. You might have a brilliant content idea that you think has legs, but then falls flat on its face. No uptake, no fanfare.
Discover The New Marketing Trend: As Slow As Possible (Asap)
Wordsmithery
Discover The New Marketing Trend: As Slow As Possible (Asap)
Slow has bad rep. Slow service, slow results, slow [insert word here]. But the concept of slow marketing and slow business is actually very good.
What is Slow Marketing? An Approach That Helps You Simplify
Slow Life
What is Slow Marketing? An Approach That Helps You Simplify
In our fast-paced world, we need to sometimes take a pause. Reflect. Simplify. Make it easy for ourselves. Focus on the essentials. Welcome to slow marketing.
The Positive Power of Nature for Good Mental Health
Slow Life
The Positive Power of Nature for Good Mental Health
Make sure to enjoy that wee stroll down the park, coast, or woods later today, and you can join the growing trend towards a greater sense of wellbeing that’s based in nature.
Six Ways to Launch Your Slow Marketing Strategy into Action
Slow Life
Six Ways to Launch Your Slow Marketing Strategy into Action
We believe that marketing should feel really easy and not stressful. So our focus is always on simplicity. Not lots of acronyms to confuse you, or long-winded methods, or numerous complicated tech systems to overcome. Less is more.
Six Artists Who Communicate About Nature and Social Justice
Slow Life
Six Artists Who Communicate About Nature and Social Justice
Can art bring us closer to nature? There are many ways to share stories about climate change, social justice, and human fragility, but using a visual medium such as sculpture work can be particularly powerful.
How to Overcome Climate Anxiety: Celebrate Positive Tipping Points
Slow Life
How to Overcome Climate Anxiety: Celebrate Positive Tipping Points
It’s natural for sustainability and social impact professionals to feel dejected, exhausted, and fed up. Like you’re not doing enough, or that you’re banging your head against a wall.
The Inspiring Future of Scotland’s Carbon Neutral Islands
Madhatter Stories
The Inspiring Future of Scotland’s Carbon Neutral Islands
We are so excited about Scotland’s carbon neutral islands! In 2022, six Scottish islands - Hoy, Islay and Great Cumbra, Raasay, Barra and Yell - were selected by the Scottish government to become carbon neutral by 2040.
Proud to be a Creative Business in Tornagrain
Madhatter Stories
Proud to be a Creative Business in Tornagrain
We’re based in the small sustainable village of Tornagrain, which puts community at its heart.
Inspiring Tales of Rewilding Success in Scotland & Beyond
Madhatter Stories
Inspiring Tales of Rewilding Success in Scotland & Beyond
Rewilding, the movement that supports the large-scale restoration of ecosystems so that they can regenerate independently, often receives negative press.
Growing Our Creative Industries in the Scottish Highlands
Madhatter Stories
Growing Our Creative Industries in the Scottish Highlands
We are utterly proud to be a rural business. We’re not quite in the Highland hinterlands - we are based in the sustainable village of Tornagrain, close to Inverness.
Five Scottish Businesses With Sustainable Innovation At Their Heart
Madhatter Stories
Five Scottish Businesses With Sustainable Innovation At Their Heart
Meet five Scottish companies and their unique sustainable business solutions that we get very excited about!
Why Literacy Is More Important Than Ever Before
Big Ideas
Why Literacy Is More Important Than Ever Before
Did you know that illiteracy still affects one in five people in the UK? Literacy is a ‘means of identification, understanding, interpretation, creation, and communication in an increasingly digital, text-mediated, information-rich and fast-changing world,’ according to UNESCO.
Is Using Generation Demographics An Outdated Marketing Approach?
Big Ideas
Is Using Generation Demographics An Outdated Marketing Approach?
Marketing is a constantly evolving process and some of the things that worked yesterday might not work today. Have you ever found yourself in a meeting discussing a company's marketing strategy? Then you'll probably know that demographics are a big deal.
How Mycellium Is Shaping Our Sustainable Future
Big Ideas
How Mycellium Is Shaping Our Sustainable Future
With its chameleon-like properties, mycelium, a root-like network that supports fungi colonies, is proving a potent solution to several climate conundrums, as recent research has uncovered.
Are Vertical Farms the Future?
Big Ideas
Are Vertical Farms the Future?
Could vertical farm shelves be the future of British agriculture? With an estimated 50% of the population's food grown on national soil this year, the UK's food supply is more dependent than ever on undisrupted food chains abroad.
A World Without Plastic?
Big Ideas
A World Without Plastic?
A UN report concluded that we can realistically cut 80% of global plastic pollution by 2040, saving the economy over $4 trillion.
Can Seed Banks Secure Our Future Food System?
Big Ideas
Can Seed Banks Secure Our Future Food System?
“At a first glance, seeds may not look like much, but within them lies the foundation of our future food and nutrition security, and the possibility for a world without hunger,” says Stefan Schmitz, executive director of the Global Crop Diversity Trust.
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