Why Your Brand Needs a Customer Magazine
Ever wondered why so many top brands have customer magazines?
The print medium has been around for centuries, ever since the invention of the first printing
Ever wondered why so many top brands have customer magazines?
The print medium has been around for centuries, ever since the invention of the first printing
Marketing is exactly like gardening. You plant a seed and nothing happens straight away. You’ve got to be patient and not give up, but continue to water and feed the mound of soil.
A Mintel report (2000) stated that one in three consumers think customer magazines are the ‘nicest’ way a company can inform them of products or services – and we’d have to agree!
Don’t spend ages going to the trouble of commissioning a beautiful publication, without taking the time to understand your audience and what interests them, or having a good distribution strategy.
In our fast-paced world, we need to sometimes take a pause.
Reflect. Simplify. Make it easy for ourselves. Focus on the essentials.
Welcome to slow marketing.