A Mintel report (2000) stated that one in three consumers think customer magazines are the ‘nicest’ way a company can inform them of products or services – and we’d have to agree!

Print marketing continues to be a leading solution for brand awareness, rewarding customer loyalty, and generating leads.

In a world of digital, it’s time to return to analog.

With every brand under the sun screaming for attention online, and with bidding wars over keywords and pay-per-click (PPC) advertising, why don’t you step out of the race and simply not compete?

Go offline, and speak to your customer directly.

The printed word remains popular among the boomer and millennial generation who were mostly brought up with it and prefer to read on paper.

And even for younger generations, print is a novel way to attract attention away from the crowded online world of social media channels and marketplaces. It’s got that desirable nostalgic appeal too!

Print improves comprehension

There are several studies that show reading the printed word improves reading, comprehension and recall compared with reading from a screen. This is probably due to its tangible, tactile qualities.

It’s particularly important when you’re trying to explain more complex ideas and offerings.

Print is a great way to be seen. As the saying goes, The right message sent in the wrong way isn’t effective.

Customers want respect

Print marketing is a form of permission marketing, in which your customers opt in to receive it, which gives a sense of power over how and when they engage with your brand.

Print is a fabulous form of slow marketing in which both your existing and potential customers have the freedom to choose when to engage.

Make it personal

Another important element to ensure your print marketing delivers is with personalisation. The more targeted and tailor-made your communications are, the greater a connection you’re going to create.

We don’t just mean adding your customer’s name into the cover letter that accompanies your magazine – you can include personalised offers and QR codes within the publication itself!

It’s easier to do this now through an automation of your customer journey, just like you do with your remarketing adverts. For example, if a customer has clearly been looking at a particular web page, product or service (identified through cookies or point of enquiry), you can send printed information specifically about that offering.

To maximise your returns and minimise waste, we encourage that you only send magazines or brochures to customers who have requested and signed up for it.

Position your publications as a premium experience that rewards loyalty.

And one more thing, print is a fabulous exercise in brand awareness. This is important, because consumers are always more likely to shop with brands they recognise and remember. Seeking support with your print marketing campaign? We’re here to help!

Position your publications as a premium experience that rewards loyalty.