Marketing is exactly like gardening. You plant a seed and nothing happens straight away. You’ve got to be patient and not give up, but continue to water and feed the mound of soil.
A Mintel report (2000) stated that one in three consumers think customer magazines are the ‘nicest’ way a company can inform them of products or services – and we’d have to agree!
Plain has a bad rep.
It sounds dull. Without spark. Invisible.
But it isn’t.
Plain English is exactly what you need if you want to be quickly understood. It shouldn’t be gobbledygook. But neither should it sound insipid (or flat).
From a business perspective, it might sound like madness to encourage customers to stop buying. Yet, in a world where we increasingly favour brands committed to sustainability, promoting less can go a long way.
The best business-customer relationships evolve around trust. Welcome to the world of evangelist marketing.
Slow has bad rep. Slow service, slow results, slow [insert word here].
But the concept of slow marketing and slow business is actually very good.
Make sure to enjoy that wee stroll down the park, coast, or woods later today, and you can join the growing trend towards a greater sense of wellbeing that’s based in nature.
We believe that marketing should feel really easy and not stressful. So our focus is always on simplicity. Not lots of acronyms to confuse you, or long-winded methods, or numerous complicated tech systems to overcome. Less is more.
Can art bring us closer to nature? There are many ways to share stories about climate change, social justice, and human fragility, but using a visual medium such as sculpture work can be particularly powerful.
It’s natural for sustainability and social impact professionals to feel dejected, exhausted, and fed up. Like you’re not doing enough, or that you’re banging your head against a wall.
