When you need more leads, you don’t need content creation and snazzy marketing campaigns by the bucketload. slow down and focus on exactly who you are communicating to, and do that one thing well.
In our fast-paced world, we need to sometimes take a pause.
Reflect. Simplify. Make it easy for ourselves. Focus on the essentials.
Welcome to slow marketing.
It may seem counterintuitive. But we really do believe that less is more.
Why so many marketing channels?
We often see extremely busy marketing teams trying to do everything. Be on every single social media channel: Facebook, TikTok, Instagram, LinkedIN, and by golly, even Pinterest. Sending out a weekly email campaign. Writing a weekly optimised blog. Sending out direct mail every month. Coming up with more and more ideas and never taking stock before going to the next thing.
Marketing teams are exhausted. But it’s hard to slow down when you’re racing with yourself.
Just because there’s all these marketing channels, doesn’t mean you need to use them all. Or as our mums would ask us: Just because everyone else is doing it, does that mean you should too?
The world has enough noise. Enough gimmicks. Enough hot air.
One message, many interactions
Marketing is a really impatient department and industry, but here’s the thing: a single message may be seen numerous times before it’s acted upon.
Generally it takes one to two years, give or take, for your content marketing to show a visible impact, because on average, it takes seven interactions before someone will purchase from your brand.
Slow marketing success
There’s plenty of slow marketing examples that show the long game can win:
- HubSpot discovered that 90% of its blog leads came from its really old blogs that were sitting and seemingly gathering dust.
- Brand marketers who increased their post publishing rate by 800% saw a decline in engagement by 89%, according to an American Marketing Association study.
- The longer you spend creating content, the stronger the result, according to Orbit Media.
So why should you busy yourself with creating hundreds of messages if you’ve got one really good message that just needs time?
Make life easier for yourself and focus on quality, not quantity.

If you’d like to adopt a slower approach to your content marketing strategy – we’re here to help!