Why Your Brand Needs a Customer Magazine
Ever wondered why so many top brands have customer magazines?
The print medium has been around for centuries, ever since the invention of the first printing
Category: Wordsmithery
Why Print Marketing is More Important Than Ever Before
A Mintel report (2000) stated that one in three consumers think customer magazines are the ‘nicest’ way a company can inform them of products or services – and we’d have to agree!
Why (& How) You Should Always Write in Plain English
Plain has a bad rep.
It sounds dull. Without spark. Invisible.
But it isn’t.
Plain English is exactly what you need if you want to be quickly understood. It shouldn’t be gobbledygook. But neither should it sound insipid (or flat).
What is an Integrated Content Strategy?
Are you spending too much budget and resources creating content for all your different channels and purposes? It’s time to rethink your content strategy.
How to Maximise ROI in Your Print Marketing Campaign
Don’t spend ages going to the trouble of commissioning a beautiful publication, without taking the time to understand your audience and what interests them, or having a good distribution strategy.
How Customers Can Be Your Most Important Marketing Asset
The best business-customer relationships evolve around trust. Welcome to the world of evangelist marketing.
Follow These Top Tips For Testing Your Content Creation
When it comes to any content creation, there will be bumps in the road. You might have a brilliant content idea that you think has legs, but then falls flat on its face. No uptake, no fanfare.
Discover The New Marketing Trend: As Slow As Possible (Asap)
Slow has bad rep. Slow service, slow results, slow [insert word here].
But the concept of slow marketing and slow business is actually very good.
