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Home » Big Ideas

Category: Big Ideas

How To Promote Anti-Consumption In Your Marketing Campaign

By Madhatter Posted on March 20, 2024 Posted in Big Ideas No Comments Tagged with PIONEERS, MARKETING & COMMUNICATIONS, A BETTER WORLD
How To Promote Anti-Consumption In Your Marketing Campaign

From a business perspective, it might sound like madness to encourage customers to stop buying. Yet, in a world where we increasingly favour brands committed to sustainability, promoting less can go a long way.

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Why Literacy Is More Important Than Ever Before

By Madhatter Posted on March 20, 2024 Posted in Big Ideas No Comments Tagged with A BETTER WORLD
Why Literacy Is More Important Than Ever Before

Did you know that illiteracy still affects one in five people in the UK?
Literacy is a ‘means of identification, understanding, interpretation, creation, and communication in an increasingly digital, text-mediated, information-rich and fast-changing world,’ according to UNESCO.

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Is Using Generation Demographics An Outdated Marketing Approach?

By Madhatter Posted on March 19, 2024 Posted in Big Ideas No Comments Tagged with MARKETING & COMMUNICATIONS, A BETTER WORLD
Is Using Generation Demographics An Outdated Marketing Approach?

Marketing is a constantly evolving process and some of the things that worked yesterday might not work today. Have you ever found yourself in a meeting discussing a company’s marketing strategy? Then you’ll probably know that demographics are a big deal.

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How Mycellium Is Shaping Our Sustainable Future

By Madhatter Posted on March 19, 2024 Posted in Big Ideas No Comments Tagged with NATURE & WILDLIFE, CLIMATE, TECH FUTURES, PIONEERS, A BETTER WORLD
How Mycellium Is Shaping Our Sustainable Future

With its chameleon-like properties, mycelium, a root-like network that supports fungi colonies, is proving a potent solution to several climate conundrums, as recent research has uncovered.

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Are Vertical Farms the Future?

By Madhatter Posted on March 19, 2024 Posted in Big Ideas No Comments Tagged with FOOD & FARMING, TECH FUTURES, SCOTLAND, A BETTER WORLD, NATURE & WILDLIFE, CLIMATE
Are Vertical Farms the Future?

Could vertical farm shelves be the future of British agriculture? With an estimated 50% of the population’s food grown on national soil this year, the UK’s food supply is more dependent than ever on undisrupted food chains abroad.

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A World Without Plastic?

By Madhatter Posted on March 19, 2024 Posted in Big Ideas No Comments Tagged with TECH FUTURES, PIONEERS, A BETTER WORLD
A World Without Plastic?

A UN report concluded that we can realistically cut 80% of global plastic pollution by 2040, saving the economy over $4 trillion.

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Can Seed Banks Secure Our Future Food System?

By Madhatter Posted on March 19, 2024 Posted in Big Ideas No Comments Tagged with CLIMATE, FOOD & FARMING, PIONEERS, A BETTER WORLD, NATURE & WILDLIFE
Can Seed Banks Secure Our Future Food System?

“At a first glance, seeds may not look like much, but within them lies the foundation of our future food and nutrition security, and the possibility for a world without hunger,” says Stefan Schmitz, executive director of the Global Crop Diversity Trust.

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